Web Design, Marketing and Ordering

Hello! My name is Sophia and I am the first half of The Balanced Market duo. The Balanced Market established in 2022 after my sister and I reflected on the current world around us and decided it was time for us to make a positive impact on the health and wellness issues we are all facing as Canadians.
I spent the last 4 years in a corporate setting where I was always striving to move up in positions, make more money and get more vacation time as that is what I believed made a person happy. It didn't matter if I wasn't chasing my passion or dreams as long as I fit the mainstream perception of success I was good... right? In the beginning of 2020, I was faced with the harsh reality that this is not the case. True success is having a healthy body and strong relationships, true success is being proud of the work you do day in and day out.
My passion has always been about healthy and balanced lifestyles. I have been eating local, organic and whole foods for over 8 years and I know the positive change it can make to your body and mind. In todays society, I see our young generations are getting sicker and sicker than the generations before them. I see a huge spike in depression, infertility and cancer that is not being addressed by allopathic medicine. My hope is that through The Balanced Market, Canadians choose to take control of their own health and wellness and go back to medicine and healing they way it was intended to be, holistically and homoeopathically. 
With Love,

Product Research and Analyst

Hi there! My name is Madeleine and I am the other half of The Balanced Market duo! Internal wellness has been important to me for over 10 years and continues to always be at top of mind for me and my family. I love spending time getting to know and support our local farmers, sourcing sustainable clothing and finding unique and impactful products that will help build and encourage health and wellness. 
In April 2021, I found out I was pregnant with my first child. My partner and I were so excited to welcome in this blessing and couldn't wait to step up their nursery and get everything together for their arrival. When it came to finding and selecting external needs for the baby like a stroller, car seat or high chair, there seemed to be an abundance of options all in one store with detailed explanations of safety testing, benefits, features, the whole nine yards! It was simple to find and decide the best one. However, when it came to what products I was actually using on my baby like wipes, soap or medicine that was a whole other story.
I spent weeks and months researching brands and products that were up to my standards of clean and simple ingredients, product transparency and sustainability, and no red flags or signs of green washing. How could it be that I couldn't find one place that had everything I needed for my health and my babies! When I gave birth to my son Theodore in November 2021 we were over the moon. I learned so much during my pregnancy and now with him approaching one year, I know the learning never stops, nor does the research. My hope is to empower mothers to take care of themselves and their babies by providing a one stop store that has everything you need for health and well being.
To health,