About Us

The Balanced Market was born from the shared passion and personal experiences of two sisters, Sophia and Madeleine. Faced with the challenge of finding clean wellness items in Canada, they embarked on a mission to make these essential products easily accessible to fellow Canadians. For Madeleine, a new mom, it was about providing clean options for her son and family, ensuring a healthier lifestyle for her loved ones. Sophia, on the other hand, began a deeply personal healing journey, which inspired her to bring the benefits of clean living to others.

Their dedication to wellness, coupled with their own struggles, drove them to create The Balanced Market, a platform that empowers Canadians to embrace a cleaner, more balanced way of life.

Join us at The Balanced Market and explore our meticulously curated selection of clean wellness goods, and embark on a journey to a healthier, happier you.

- Sophia & Madeleine

Our Standards

At The Balanced Market, our commitment to your well-being goes beyond just offering clean wellness goods – it's about setting the highest standards for every product in our shop. Before any item makes its way to our curated selection, it undergoes a rigorous and meticulous review process. We leave no stone unturned, vetting both ingredients and company practices to ensure they meet our uncompromising criteria for quality and integrity. This dedication guarantees that only the finest, most trustworthy goods find their place in our shop, so you can shop with confidence, knowing you're investing in products that truly prioritize your health and happiness.

Banned Ingredients

Here's a list of toxic ingredients you won't find in our shop:

  • Parabens: Harmful preservatives linked to hormone disruption.
  • Phthalates: Chemicals often found in fragrances, associated with health concerns.
  • Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES): Harsh detergents that can irritate the skin.
  • Artificial Fragrances: Synthetic scents that may contain undisclosed harmful chemicals.
  • Formaldehyde: A carcinogen often used as a preservative.
  • Synthetic Colours: Artificial dyes that can cause skin sensitivities.
  • Unspecified Natural Flavour: All flavourings are researched to make sure they are sourced from real ingredients.
  • Unnecessary Filler or Gums
  • Artificial Sweeteners

We exclude these ingredients based off of our personal research and from our own experience. We feel this is an important list to avoid in order to get the most out of your wellness goods!