Use clean, fresh, chemical-free water with some mineral content. Grind coffee fresh to match your brewing method. Use water around 205 degrees F (96 degrees C). Keep brewing equipment clean. Store coffee beans in an airtight container away from light, heat, and moisture.
One 12 oz bag = about 25-30 8 oz cups of coffee
One 5 lb bag = 180 8 oz cups of brewed coffee